June Revisited:Top 5 Blog Posts on Social Media

top 5With another month closing on us, we thought it would be a good idea to take a look at what caught our reader’s eye. In this last month infographics stole the show yet again. Also, we had some interesting best practice cases which were well received.

We tried a lot of videos to our content and pull out some insights from Internet Week in NewYork and Conference on Future of Web Design in London. But, we have experienced that infographics have always been the best read on our list. Maybe its better to say it as an image, which is more exciting and easy to absorb.

Here are some of the most popular posts from our blog from the last 30 days.

How Lady Gaga Used Social Media To Grow Her Fan Base

Catching up with the weekend mood, I thought it would be a good idea to post something cool and interesting which has caught a lot of eye balls in social media and of course, made heads turn! So, what’s better than Lady Gaga’s social media campaign for the release of her album ‘Edge of Glory’. Read Full Post »

Benefits of Putting Cost in Social Media [infographic]

Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative, even though many marketers think it doesn’t cost much. Of course, it’s free to establish a presence on social networks, but if you want to do it right and hire the right people to help. Read Full Post »

Who,Why & How of Twitter [Infographic]

I found this interesting infographic on SocialWayne.com which gives an in-depth overview of Twitter. After a lot of integrations and updates, the social networking site looks even more exciting and upcoming. The infographic provides good insight into what kind of people are active on Twitter as well as the information they post or look out. Read Full Post »

5 Recent Facebook Changes To Notice

The Facebook platform is always on the move with new features and functionalities coming in and being launched, often with short notice. For those handling and being responsible for social media activities, it may be a challenge to keep pace and know handle the changes. Read Full Post »

Companies’ Use of Content Marketing Is On the Rise [infographic]

More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Here, social media naturally plays a great role and this means that the budgets allocated to content marketing are growing. Instead of using only traditional marketing, content marketing has become popular at the same time as it. Read Full Post »

Do tell us here what you like on our blog and what more would you like to hear from us!














Benefits of Putting Cost in Social Media [infographic]

Some time ago, we had a guest post on our blog stating how social media is not a cheaper alternative, even though many marketers think it doesn’t cost much. Of course, it’s free to establish a presence on social networks, but if you want to do it right and hire the right people to help. Read Full Post »

Who,Why & How of Twitter [Infographic]

I found this interesting infographic on SocialWayne.com which gives an in-depth overview of Twitter. After a lot of integrations and updates, the social networking site looks even more exciting and upcoming. The infographic provides good insight into what kind of people are active on Twitter as well as the information they post or look out. Read Full Post »

5 Recent Facebook Changes To Notice

The Facebook platform is always on the move with new features and functionalities coming in and being launched, often with short notice. For those handling and being responsible for social media activites, it may be a challange to keep pace and know handle the changes. Read Full Post »

Companies’ Use of Content Marketing Is On the Rise [infographic]

More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Here, social media naturally plays a great role and this means that the budgets allocated to content marketing are growing. Instead of using only traditional marketing, content marketing has become popular at the same time as it. Read Full Post »

Get Ready for the Bots – on Facebook Messenger

2Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app, compared to one simple Facebook app, users seem to be warming to it. The decision to make it standalone does make a lot of sense, since messaging is a big part of people’s lives nowadays and Facebook even bought the domain messenger.com to launch a version for web browsers last year. Their 900 million users will more than likely be merged with Whatsapp’s 1 billion users, which means that Facebook will have the personal phone number of every single user – sounds like $19 billion well spent.

 

Open for Business

So that’s humans covered. Where to go next? Facebook is now venturing into their next Messenger-based project: bots. If you haven’t been keeping up, Facebook launched Messenger Platform last month, which holds within it, chatterbots. Luckily, these bots are not machine learning bots, such as the disaster that was Microsoft’s Tay. They do have some humorous replies if provoked but they ultimately steer the conversation back to the subject they’re designed to cater for. Thanks to their highly advanced Send/Receive API, these bots are able to reply with actual structured messages, including links, images, hotel reservations, the weather etc. You may immediately compare this to Apple Siri, Microsoft Cortana, Google Now and Amazon Echo, but what sets bots on Messenger apart is the fact that businesses can develop them, which in turn gives them another way to develop customer service. Simply put, bots could end up changing the world by replacing humans in such job sectors. Without the bespoke customer service integration that Messenger bots provide, the above voice-activated services will most likely not be able to solve business-related queries themselves. Having said that, the way bots behave is very reminiscent of the way Siri does. Maybe they’ll talk to each other one day and we’ll get the best of both.

 

Customer Service and Added Value

So how can these bots work for brands? Well, eventually, every major company in the world will have an account, which will be a first port of call when contacting their company. The reason this is almost definite is due to Facebook’s already-mammoth-sized network of users. It doesn’t get any bigger than Facebook when advertising to individual people, so connecting Messenger bots (as customer sales reps, for example) is extremely attractive. Messenger codes, one of many things taken from Snapchat, will also make it easier for businesses to connect with their customers. One industry example is how bots will almost certainly change how banking works for the consumer, replacing an app or web-based system with a dialogue with a machine that is able to understand your every need. The option to send money within Messenger itself is highly likely too, like Snapchat allows. This could also eliminate the hassle of speaking to a bank’s voice recognition system when calling by telephone – no more time (and money) wasted by the dreaded “I didn’t catch that. Please try again.” These voice recognition systems are essentially bots done badly, but they’re based on voice, which is a lot more difficult to translate into zeros and ones. Plus, you cannot autocorrect your voice (yet). I can see this whole system being replaced by bots – it could even connect you to a human advisor with ease, as you’re most likely already using your phone. Even if you’re using the desktop version or Facebook Chat, I’m sure they’ll figure something out. Besides banks, what other markets will benefit from this? Restaurants, travel and possibly supermarkets with online shopping services are big industries for it to thrive. The healthcare industry could also be a large portion – Healthtap have already created their bot, which isn’t surprising considering one of the first ever chatterbots was called DOCTOR and simulated a psychotherapist. In fact, the potential amount of markets are endless for this stream of interaction – just like it is with human customer service.

 

At the end of the day, customers are moving towards messaging as their preferred choice of customer service. And as generations progress, it will no doubt become the standard – a phone call will most likely be reserved for long, meaningful conversations with friends and family, which in turn will add even more meaning to them. The phone call will no longer be taken for granted, but talking to robots will be.