We have previously discussed the importance of visual storytelling in social media here on the blog. Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling.
Volkswagen has uploaded a photo album with a series of 200 images of their Amarok car in their Facebook Photo Gallery. When pressing the right arrow key, you flick through the images at a pace fast enough to make the continuous photo stream appear as a movie of the car driving through different landscapes – like a digital version of a flipbook.
The idea is simple but brilliant; Volkswagen gets the users to experience the Amarok pick-up truck in different landscapes and situations just by flipping through a photo album. The user can see how the car handles bouncy hills in nature and how smooth it looks when it drives through the city. The downside of is that a weak internet connection or weak computer can make the movie a bit abrupt the first time the user scrolls through the flipbook. But once it has fully loaded, the user will be able to watch the movie in a never-ending loop without delays. We may see more of similar visual engagement from other brands as a result of this case that already has got a lot of attention. Watch the movie below to see how it works or try it out for your self here.