An important part of your social media strategy is to start and manage your community. Community building is an important exercise since this makes your target customers stick to the brand and makes them come back to see the latest happenings on your brand. Apart from customer service, community building is an important tool which can help increase the engagement levels of your brand, thus gathering more and more followers.
Earlier on our blog, we have written about ways to increase your Facebook fan base. But in this post, I will attempt to list a few suggestions on how to start and build your social media community.
An article on Socialmediaexaminer.com lists a few interesting ideas on building a community. I borrowed some ideas from there for the post too. Identify, respond and engage, moderate and monitor is the mantra for successful community building according to me.
Steps for building a community
While starting a community, it’s a good idea to identify an audience who could be your prospective customers and who can contribute or like the communication on your page. It’s best to design the communication in a way that it would suit the interests of your fans. Another vital step is to engage your community members in dialogue, talk to them and always respond. Also, it is advisable to moderate the conversations on your page as well as specifying some ground rules of communication on your community, since internet is an open space. As a part of moderation is cut the spam. And lastly, it can be effective to monitor – not only in terms of number of followers, but also through real analytical tools which track the traffic to see if your efforts are paying off!
Presentation shows you how
Here is a quick presentation that talks about things to keep in mind while kickstarting a community: