Location-based services have for some time been announced as the new dominating technology, being the next big thing after Twitter. And the rumours of Facebook rolling out a location feature one of the next days is sizzling. I will look futher into that…
Its hype among social media users is one thing, but for marketers it is more interesting to explore how geolocation can be used from a marketing perspective. We are not quite there yet for the new services to have massive impact, but geolocation is worth keeping an eye on and to get some ideas on how it can be used for different purposes.
I found this presentation called ’Location-based social media for brands’ on Slideshare, which is compiled by Douglas Lin – a guy working with digital strategies in Singapore. The presentation gives some background information as well as some cases.
For instance you can read about Nike’s iPhone application “True City” or loyalty and reward programmes initiated by Topshop and Tasti D-Lite. See it here: