Yesterday, the location-based network Foursquare hit the 100 million checkin threshold.
The news of the great milestone was tweeted by Foursquare’s head of business development, Tristan Walker.
The NYC-based startup is only about 1 1/2 year old and has been experiencing immense growth, especially since it was announced as the new dominating technology earlier this year on SXSW conference.
During the last year, Foursquare has experienced almost 1 million checkins taking place each day – so maybe location-based services is about to make it into the mainstream? One of the explanations of Foursquare’s growth may also be due to their partnerships with major brands like Bravo, Zagat and The New York Times, which undoubtedly has helped drive traffic and new users to the site.
I guess, location-based networks will continue to grow alongside the dissemination of smartphones. It doesn’t really make sense to be on board unless you have a smartphone to use it on. But if you have one, and are not already on Foursquare, then check it out.