Need some insights on what social media is about and what you can achieve by using it as a business? I found this presentation which was recently published on Slideshare. It goes through some of the brands that have done a successful job when using social media, like Dell, Starbucks and Coca-Cola.
If you are a business considering to use social media, this presentation also provides you with a general overview of how to approach social media. Basic advice is to establish goals, listen and monitor, build and engage your community.
You can also get some tips on monitoring and management tools as well as some relevant statistics.
Check out the full presentation here: