Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us. Also, Facebook would like to make sure that the kind of content that is being surfaced and shared is the best quality.
Only three weeks ago, Facebook introduced an update to the news feed that allows organic stories to appear near the top of the News Feed if the stories are still getting likes and comments, as this improves the experience of the news feed.
In order to develop the new algorithm, it meant first defining what “high quality content” is for its users and Facebook has therefore surveyed thousands of users about their preferences in content. From this Facebook has determined what kind of content that is timely, relevant, from trusted sources and likely to be shared. With the results from the survey, Facebook has built a system to detect content defined as high quality.
Facebook has been testing the new algorithm on a small segment of users and will be rolling it out to all users over the next few weeks.
What does it mean for brands?
For most pages, the impact is rather small. All in all, the updates should have a positive effect on the reach of posts, if you have succeeded in creating content that is well-received. Bottom line is that as a brand page, you should still produce high quality content that is optimized for engagement and reach.
- Make your posts timely and relevant
- Build credibility and trust with your audience
- Ask yourself, “Would people share this with their friends or recommend it to others?”
- Think about, “Would my audience want to see this in their News Feeds?”
Read our blog post “How To Create Relevant Content” for more tips.