Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community.
It seems like Facebook is constantly picking up on online trends and launching new products to match user needs. Latest with Places to match location-based services like Foursquare and Gowalla. And now Facebook has launched Questions after Quora has been buzzing for a while. But the new feature will hardly threaten Quora’s user base.
Questions will be a useful feature for business that run a page as part of creating involvement for users in the community. The most engaging status updates on a Facebook page are often the ones that call for a response by users. Asking questions in the community also encourages users to interact and comment on each others’ responses.
So far there have been different Polls applications that can do more or less the same as the the Questions feature, but these have been third party applications that required the users’ ‘allow’ and some of the Polls apps would also have various adds along with them, which can be annoying. The new Questions are seamlessly integrated in Facebook and can be used as easily as a Status Update.
Besides creating user involvement, the feature of asking questions can also be useful for companies to get actual feedback from customers and to receive comments and suggestions for product development. Used in the right way, the Questions feature can therefore be used as a a simple crowdsourcing tool.
How it works
When you ask a question you just type in your questions, choose whether you want to add poll options to give multiple choices. You can also leave the question open to let people type in the answers themselves. Once a user votes or answers the question, it will be posted in the News Feed of their friends. This way users will see what questions their friends answer, and have the possibility to answer them too. This ads the potential of a question going viral to the Questions feature.
Facebook has previously worked with different versions of Questions, but is now ready with this version that focus on recommendations and involvement from friends and those who share similar interests. Questions have been beta-tested over almost a year.
To make Questions work, your Facebook profile language should be set to English.
You can also read more about Questions and add it to your profile by visiting Facebook.com/questions.