The online social media news site, Mashable, has put together a very nice infographic giving an overview of the current state of the social platform Facebook.
We all probably know that more than 800 million active users are currently on Facebook, but what we should especially notice is that more than 50% of these log into Facebook every day.
For brands on Facebook, this is something that establishes how important and effective it can be for your business to be present with a Facebook page. With more than 2 billion posts liked and commented on every day, there’s a good chance to connect and engage with customers online. Further, I’m sure that it’s pretty much expected by customers that they can find all of their favourite brands in social media, if they want to know more about the brand or have a question they need answered.
Actually, a recent study made by MarketTools shows that 23% of firms offer customers support on Facebook, which means that it’s becoming more mainstream. The study included 331 companies with an annual revenue of more than $10 million, and it found that 23 percent of them provide customer service and support via the social network. However, 34 percent of the executives who responded were aware that customers use social media to comment on or complain about products and services, but just one quarter of those respondents said companies always respond. And this is definitely something to take notice of.
To get back to the infographic, some more stats in the infographic says that 75% of Facebook users are situated outside the US, but the average US Facebook users spends 7 hours and 46 minutes on Facebook per month. Further, the infograhic shows top 5 lists of for instance most liked pages, non-internet brands by likes etc. And then some more fun facts are included as well, illustrating how 83% of women are annoyed by their Facebook friends or how 48% of people say that they look at their ex’s profile too often.
But take a look at the infographic here – and let us know what you think 🙂