Facebook has unveiled its own App Center just like Apple and Google – an application store for both Android and iOS devices that features native and web apps that connect with Facebook one way or another. The App Center has about 600 apps so far but more are being added every day.
“The App Center helps high-quality apps grow by promoting those that people enjoy the most”, said Bruce Rogers, a programmer at Facebook. “It includes all types of social apps, including those built for Facebook.com, iOS, Android, and the web. People can find apps through their friends, browse by category, or get personalized recommendations.”
The App Center will function as a one-stop store for apps (both web-based and mobile). It is available on mobile via the Facebook apps and by accessing Facebook.com from your mobile. On your mobile, you can directly launch the appropriate app store for installation. If you find an app you want to install on your mobile while browsing on your desktop, you can use the “Send to mobile” feature and if a mobile app requires a download, you will receive a text that shows you where you can download the required application. Every app has screenshots and a detailed description, so you can learn more about it before actually installing it. The App Center also provide you with personalised recommendations, presumably based on Facebook’s social knowledge of it’s users, and it displays the apps your friends are using, so you know what is trending among your friends.
Facebook is introducing a rating facility within the App Center and the highly rated apps will be featured on the front page of the App Center for promotion. Success through the App Center depends on the quality of an app, user ratings, engagement etc. Facebook is also adding a new app ratings metric in Insights that will show you how users rate your app.
Well-designed and highly rated apps will be prominently displayed. Apps that receive poor user ratings or don’t meet the quality guidelines won’t be listed at all. Everyone who wishes to have their apps listed in the App Center needs to create an app detail page. The page becomes the new destination when non-users search for an app on Facebook. If you want to create a page, there are some guidelines that ensure that your page does not get removed.
Do you think the inclusion of only high-quality apps will prompt users to turn to the Facebook App Center for apps or do you think most users will go for a broader choice of apps at Google Play or Apple’s App Store?