Facebook is constantly developing and updating their efforts in creating the social web. Lately Facebook introduced an updated version of their Comment Box that can be incorporated on blogs and websites. The idea is to make online activities outside Facebook a social thing, and a part of your Facebook profile. In that sense your Facebook profile is more and more developing into being a full online identity reflecting all your online activities rather than “only” being a profile on Facebook.
Measure impact of social plugins
Now Facebook has introduced Insights for Websites to give you statistics on how people interact with your content and to help you optimize your website real-time.
So far, it has been possible to use Facebook Insights for pages on Facebook, but now it is also possible to measure the effect of your social plugins that are incorporated to other sites as well.
The Insights gives you statistics for Like button, Comments box, Popular pages, Demographics and Organic sharing. It means that even if you don’t have implemented any social plugins, you can see how many shares your website or blog gets, and how much traffic it drives to your site.
This way it is possible to see how many times a Like button or comment box have been viewed, how many of them actually got Liked or commented on. It also gives the possibility to try placing the Like button in different locations to see if it changes the effect of number of Likes. The Insights also tells you how many referrals the Like or Comment gave to your website from Facebook.
This makes your analytics options far more advanced and can also help you to optimize content for your audience or customers. The Popular pages section shows you the top 100 pages that people are liking, commenting on and sharing, and it is Facebook’s intention provide this tool to help you identify engaging content.
(source: Facebook Developers)