Sylvester Stallone’s new uber-action packed movie, The Expendables, features the crème de la crème of past and present action stars including Jet Li, Dolph Lundgren, Jason Stratham, Mickey Rourke, Steve Austin, Bruce Willis, Arnold Schwarzenegger and of course Sly himself.
With such a star studded cast one would only expect a promotional campaign to match and the marketing team behind The Expendables doesn’t let you down:
A newly published YouTube video features Stallone promoting the video with an ‘Insider Hollywood’ reporter when all of the sudden bad guys from the recommended videos on the right start pointing their guns at him and soon all hell breaks lose.
Confused? Below is a video of the video – but just go to Youtube to see for yourself: Youtube.com/expendables
The video is tailor made for viral use and the integration with Twitter and Facebook eases this process for viewers. Another more humorous detail is the highly biased and all positive comments indicating that this is not a normal YouTube-video.
Indeed, this is a very extraordinary and innovative way of using the YouTube-platform and probably not cheap either. However, it is not the first of its kind as we have previously described a similar case here on this blog.
Having said that, I can’t wait to check out the movie myself later this week and this video hasn’t made my expectations any smaller!