This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space.
I’ve been on a journey figuring out how best to provide value to Mindjumpers’ growing community of people interested and passionate about that thing called social business.
Two weeks ago, I attended a social business summit in Boston where I was invited to participate in a case panel discussion and thereby was able to connect with a lot of thought leaders like Jason Falls, Jeremy Owyang, C.C. Chapman and Dave Kerpen among others. Dave was like me invited to participate in the case panel discussion.
At the end of the panel discussion, the audience was invited to ask questions. One of those was, “from your perspective – what would you like us (a company) to focus on, in our work with you (the agency)”. Dave and I almost answered in stereo: “Get executive buy-in on your social business program”.
What to expect from the The Executive Series
This series of post called is not meant for Executives, but is rather aimed at those of you, who every day fights for your social business program, with poor budgets and an organization that are not in sync with your objectives.
Through this series of posts, I will strive to provide insights and my thoughts on how to take the most important step in building a scalable social business program – getting buy-in from the Executive layer of your organization. With buy-in, I don’t mean “yes let’s get some of those fans on Facebook”; it’s about getting a fully committed company also when it comes to resources.
The posts will be divided into different topics like:
· The Social business program
· The Resource issue
· Objective vs. targets
· From the Executive point of view
· Destination to Distribution
· The Social Evangelists
… and many more.
In future, I am going to bring interviews with people working with social initiatives in organizations, Executives as well as getting the opinion from other thought leaders in the social business arena on the subject.