I see a lot of small or even large organizations that are present on Facebook, but are not making the best possible use of their presence. Many times, because they are not able to write updates that communicates well to the users. Here, I will go through some of the things to bear in mind when you need to write engaging updates.
If you are running a presence on Facebook, it is a golden opportunity for you to connect with stakeholders, customers or other people who are just interested in what your company or organization does. You may actually have gained a considerable amount of fans who follow your page, because they are expecting you to give them valuable input and updates.
Make sure you are seen
Having a high level of engagement on your updates will also make your status updates rank higher in your fans’ news feed and thus be more exposed. On the other hand, updates that are not working well is more like a vicious circle. If no one is interacting with your content, it is more likely not to be featured in your fans’ news feed and your status updates may never reach a lot of people. Read our blog post on how to improve your news feed ranking based on the EdgeRank algorithm, to know more on this topic.
Here are five crucial tips to bear in mind when writing engaging updates and gaining more visibility:
1. Encourage people to engage
It is ok to be specific about what you want people to do. You won’t get far in being too ambiguous or subtle. When your fans are browsing their feed for updates, they will engage on the content that catches their attention the most. When your fans know what you want them to do, it is much easier for them to do it. Don’t hold back on for instance suggesting: “click here”, “see our photos”, “post to our wall” etc. Also encourage your fans to Like, Share and Comment, if you would like them to.
2. Ask questions
An obvious way to get people to engage with your updates is by asking questions related to your brand or organization. This way you are letting people contribute to your brand and showing that you care about what they think. Asking questions that are easy to answer will give you more responses. Be ready to make conversations with people who contribute with relevant input.
3. Keep it short
No one wants to read through a whole novel, when browsing their feed. Keep the update concise and focused on making just one point clear instead of providing too much information. If you want to direct people to more information, rather post a link along to the post, while making it clear what the link is about.
4. Be visual
Photos, graphics and videos are easier to consume for the users. Posting visual content once in a while will make your updates stand out and visible in the news feed. For instance, attach a photo to your update or create a video with your message instead of writing a text. Furthermore, updates with visual content will rank higher in users’ news feed than plain text.
5. Make it relevant
Remember to not always be babbling on about your own products and services. Instead include it in a context that is relevant to your fans while you are staying true to your brand. Make updates that relate both to your brand and your users’ experiences and give them a chance to promote themselves. Most people are ready to engage with the brands they Like, if there is an obvious reason to do so. You just need to create it for them.