When a company wants to brand itself in a competitive market, it is a crucial element to be different. If not, it is too easy to drown among other campaigns and not receive any attention to your brand.
To get some insight and inspiration into how an effective campaign can be produced, we think that this new one by Diesel manages to set the standard.
In regards to this sneakers campaign, Diesel has made several great videos, and a very interesting and engaging homepage, as well. It really shows how much effort Diesel has put into the project to maintain their brand.
At Diesel’s homepage, it is possible to watch several “Ass Kicking Videos” and also try a “Kick-Ass Beat Box”. In addition, there is a tab at the homepage called “TWITTass”, where “Ass-Kickers” can give a kick in the ass by sharing a “tweet”. You can also try searching for #KICKTHISASS at Twitter.
Diesel really manages to involve its audience, and the homepage is definitely worth a visit. Remember to check out the videos here, as well.