Almost every modern company in the world has made the big decision; should we be on Facebook or not? Most of them said yes, and some of them without thinking of the consequences. This blog post provides you with some quick guidelines on what to remember when having a Facebook page.
Are you ever unsure about what to post on your Facebook page?
The design and images are increasingly more important on Facebook. Your design should therefore be prioritised, and your profile picture and cover photo should be original and catchy. Make sure to follow Facebook’s design restrictions – do you need to take an extra look at my previous post about the changes in the cover photo restrictions?
Crystal clear content
Relevant content is a key factor to make your brand interesting. Your content should revolve about topics in the same field. Do not think that toilet paper should be mentioned in relation to the Oscar-awards – these are on two different planets. It’s okay to twist news or activities, as long as the parallel is clear and relevant.
We are all eager to get out there, to be heard and seen. But putting up posts constantly, will make your viewers immune to all your interesting outcome, and even worse, you could become as annoying as a buzzing fly, and will only generate interactions from ‘fans’ that will unlike you.
Create a content calendar
It’s a good idea to make a content calendar. With this, you can pick out the most relevant themes for your brand, such as Heritage & Identity, Product and Creative Ideas. The value of news and bank holidays are not to be missed out on; remember to include outcomes from the election campaign, season for shrimps and Easter lunch parties – if it’s relevant for your market. Furthermore, competitions and apps are excellent to make variation in your content and to create engagement with your fans.
Treat your fans
You are in a relationship with your fans, and just like all other relationships, you’ll have to treat them well. On Facebook this would come out as asking your fans interesting questions. Remember to make short and precise questions that only require a short reply, because it’s the fewest fans that got the time and desire to make a very long answer. You should be open and polite by saying thank you if fans compliment your brand. And most importantly you have to listen. You cannot control the direction of the thread but you can learn from it. Use your new wisdom and make it generate new content: “We have been listening to you…”
Good luck with your page!