Social sharing is on rise. The aim of every business’s online presence is to encourage sharing and purchasing. Therefore, it’s good have a tool built into your website which enables customers to easily recommend products to their friends either through Facebook page or other social media channels. To address this need of social media users, Buddy Media has announced a new product called “ConversionBuddy” to enable the social sharing via Facebook, Twitter, email and blogs. In this post, I will highlight the product features and benefits of using ConversionBuddy.

Product Features

What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. This in turn gives brands a chance to track their sales as well as traffic sources real-time. For online business and retailers, it also becomes easier to keep track of popular products and logistics by number of shares and sales. Further, brands can identify the influential users from demographic and geographic profiles as well as purchasing patterns from sharing. ConversionBuddy also protects data guarantees. With the ConversionBuddy closed-loop system, brands get a chance to own and protect their data exclusively. Thus, data becomes a proprietary asset, not a competitive threat.

ConversionBuddy is fully branded across site, Facebook, Twitter and email with the same great service for which Buddy Media is known. Therefore, with this product it becomes possible to easily integrate your website to different social media channels as well as with the click of a button the trends and the ROI of social media efforts can be measured! This unique technology empowers brands to increase new traffic and referral sales while lowering consumer acquisition costs.

Why should brands use ConversionBuddy?

• Allow consumers to share content and products across social networks .
• Understand how social media drives traffic, sales and other conversions – impacting bottom line.
• Identify brand advocates – determining which audience segment shares most frequently and generates the most traffic and revenue per share.
• Discover which products and pieces of content are most popular and how they travel across multiple social networks.
• Uncover which social networks – Facebook, Twitter and more – generate the highest revenue per share.

Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app, compared to one simple Facebook app, users seem to be warming to it. The decision to make it standalone does make a lot of sense, since messaging is a big part of people’s lives nowadays and Facebook even bought the domain messenger.com to launch a version for web browsers last year. Their 900 million users will more than likely be merged with Whatsapp’s 1 billion users, which means that Facebook will have the personal phone number of every single user – sounds like $19 billion well spent.

Open for Business

So that’s humans covered. Where to go next? Facebook is now venturing into their next Messenger-based project: bots. If you haven’t been keeping up, Facebook launched Messenger Platform last month, which holds within it, chatterbots. Luckily, these bots are not machine learning bots, such as the disaster that was Microsoft’s Tay. They do have some humorous replies if provoked but they ultimately steer the conversation back to the subject they’re designed to cater for. Thanks to their highly advanced Send/Receive API, these bots are able to reply with actual structured messages, including links, images, hotel reservations, the weather etc. You may immediately compare this to Apple Siri, Microsoft Cortana, Google Now and Amazon Echo, but what sets bots on Messenger apart is the fact that businesses can develop them, which in turn gives them another way to develop customer service. Simply put, bots could end up changing the world by replacing humans in such job sectors. Without the bespoke customer service integration that Messenger bots provide, the above voice-activated services will most likely not be able to solve business-related queries themselves. Having said that, the way bots behave is very reminiscent of the way Siri does. Maybe they’ll talk to each other one day and we’ll get the best of both.

Customer Service and Added Value

So how can these bots work for brands? Well, eventually, every major company in the world will have an account, which will be a first port of call when contacting their company. The reason this is almost definite is due to Facebook’s already-mammoth-sized network of users. It doesn’t get any bigger than Facebook when advertising to individual people, so connecting Messenger bots (as customer sales reps, for example) is extremely attractive. Messenger codes, one of many things taken from Snapchat, will also make it easier for businesses to connect with their customers. One industry example is how bots will almost certainly change how banking works for the consumer, replacing an app or web-based system with a dialogue with a machine that is able to understand your every need. The option to send money within Messenger itself is highly likely too, like Snapchat allows. This could also eliminate the hassle of speaking to a bank’s voice recognition system when calling by telephone – no more time (and money) wasted by the dreaded “I didn’t catch that. Please try again.” These voice recognition systems are essentially bots done badly, but they’re based on voice, which is a lot more difficult to translate into zeros and ones. Plus, you cannot autocorrect your voice (yet). I can see this whole system being replaced by bots – it could even connect you to a human advisor with ease, as you’re most likely already using your phone. Even if you’re using the desktop version or Facebook Chat, I’m sure they’ll figure something out. Besides banks, what other markets will benefit from this? Restaurants, travel and possibly supermarkets with online shopping services are big industries for it to thrive. The healthcare industry could also be a large portion – Healthtap have already created their bot, which isn’t surprising considering one of the first ever chatterbots was called DOCTOR and simulated a psychotherapist. In fact, the potential amount of markets are endless for this stream of interaction – just like it is with human customer service.

At the end of the day, customers are moving towards messaging as their preferred choice of customer service. And as generations progress, it will no doubt become the standard – a phone call will most likely be reserved for long, meaningful conversations with friends and family, which in turn will add even more meaning to them. The phone call will no longer be taken for granted, but talking to robots will be.