More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Here, social media naturally plays a great role and this means that the budgets allocated to content marketing are growing.
Instead of using only traditional marketing, content marketing has become popular at the same time as it has taken on a great role within companies. As stated in the below presented infographic, content marketing is key to building trust in the sender since the buyer is provided with valuable information that can make it easier for the user to make a decision. Further, content drives traffic and captures leads through forms.
What is also interesting to accentuate from the infographic, is how social media constitutes the most popular content marketing tactic. Here, we are talking about 79% followed by article posting with 78%. Blogs also make up an important part with 51%. The amount of marketers who use social media platforms to distribute their content are almost the same for Facebook and Twitter with respectively 54% and 55% giving Twitter a small lead.
Content and context are key elements
Before moving on to the infographic, the important thing to fasten on is how companies are starting to see that content and context matters. It’s not effective to just push out all kinds of information to a crowd. It’s about providing the target audience with content and updates that they can relate to. The right content at the right moment is the key to successful marketing.
The infographic is made by Marketo. Check it out here to see how content marketing is on the rise. What do you think about it?