In our time of social media networks, it is rather common that companies establish an identity on Facebook, Twitter, Linkedin etc. to market themselves even more. There are a lot of platforms to choose from, and many of us are monitoring more than one profile. Just try to ask yourself how many profiles your business actually has across the web?
Each of these profiles gives us a chance to connect with new communities in different ways, but each network needs to be managed and updated. With so many online profiles, it is obvious that several questions might arise. Is your page the same across all platforms? Should it be the same? Or not?
I have put together a list of five basic – but useful – steps, when your business is navigating in social media. These steps will help you to portray a consistent social media identity.
1: Use a consistent tone of voice
One of the most important steps in managing a social media identity is to keep the various profiles consistent. This includes your bio page, your profile picture and your tone of voice. You need to express the same image and message, because consistency is a part of making sure that your viewers keep track of you across different platforms. When you make updates on various platforms, using the same tone of voice will help people recognize your brand by its consistency. However, you should keep in mind that consistency doesn’t mean repetition. Your profiles and updates must align with the values and uses of each social platform, but still maintain a common theme throughout.
2: Get vanity URLs
Start by scooping up vanity URLs on sites like Facebook and Twitter and buy your domain name. Vanity URLs mean that your Facebook page or Twitter account can be found through your brand name – like for instance facebook.com/yourname or twitter.com/yourname.
3: Align your visual identity
You need to express the same image and message so that your viewers and followers easily can keep track of you across different platforms. Part of making a consistent identity also includes using similar fonts and font sizes along with the same profile image or logo to make you recognizable.
4: Be representative of your brand
One of the best ways to track your progress is a simple Google search. Therefore, only make updates you want to be remembered by and known for. When searching the web, it is not possible to distinguish between profiles. Google will list all of your networks, so be representative throughout all of your profiles. Furthermore, it is also a vital step that your name is memorable and representative of your company. It also adds something extra if the name appears interesting, and something that leads to further reflection about the brand, when presented to an audience.
5: Be personal and engaging
Out of these few tips, the most important lesson is for you to be yourself. It may sound simple, but ultimately people are connecting with you because of who you are. The audience wants to know the person behind, which is why it’s okay to appear a bit personal – and not least create some dialogue. If the audience feels that they are a part of the business and they are listened to, automatically, they will build more trust towards the company. So if you connect and market your business in an honest way, this can include new supporters for your product or brand.
Do you have any tips to add? Please, let me know!