Written by Nabanita Roy, who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy.
How does a blogger generally relate to a forum? A place for discussions, comments and some crazy debates over new thoughts. Is that all? Then it is time to rethink!
There are several community building tools for blog promotion. For example, one of them is the application called Forums that I work with. Personally, I think that it is an arena yet not well explored due to the fact that many are not aware of its advantages, where the people are of primary importance.
If you think it is time to take a leap with your promotional plans and take some new pathways for promotions, a community building tool can be a perfect opportunity. Below, I have listed a few good things that a forum can do for your blog:
Promote your blog/URL: Start a forum on any leading forum application like Forums or Ning with your blog name. You can also post your blog URL on a particular forum that deals with blogging directly. If you have a forum of your blog, you can update your blog post links to your followers as it happens. You can also look for advice, feedback, tips and comments on any particular post. If it is a blogging forum of which you are a part, you can raise queries on blogging which can be answered by your forum members.
Increase your blogging network: In general, forums can be a great platform to discuss your interest areas with the people who share the same interests. Connecting with such people helps you to increase your connections in your arena. You get to know bloggers from different places, communities and of varied blogging spheres. You can add a forum area to your blog community to know your readers mind. Digital Photography School is one such blog which added a forum area to know the question and problems the readers had. It actually helped in increasing their blog page views!
Content customization: Having a forum on your blog niche can help to keep track of recent trends and questions that are in demand. Knowing your readers’ needs can help you to frame your content accordingly. Forum discussions will help you to know what your readers are talking about, trends they are following and their interest areas. Thus, creating content becomes easy and reachable.
SEO optimization: Forums can be highly effective in increasing your search engine results. Search engines are always looking out for continuously updated content. Forums as a platform provide content that are updated within a short span of time. It can thus be counted as a great way of generating high level traffic.
Developing ideas for blog topics: If you keep track of the trends that your forum members are following, you can get ideas of interesting topics. The questions that are discussed on the forum can also serve as a possible source of topics and content both with real time examples.
Build a community around your blog: Eventually, while discussing and sharing information with a group, you can build up a community for bloggers. The community you will be engaging with will be people from same interest areas. They will be happy to share the information among their fellow bloggers. This process can help promote your blog much easier than you could have done otherwise.
Determine problems. Offer solutions: Being a part of a forum can help you to determine the problems that are top talks in your niche. You can know what problems your fellow blog members are facing. Now about the solution. Where can you provide that? Blogging on the problem with some possible solutions can be a cool idea. Quote solutions suggested by your community members. How does that sound?
Does this stir a thought in your mind? Do you think it can be a good promotional strategy? Then it is time to stop thinking and start communicating to feel the difference!