Written by Nabanita Roy, who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy.
In my previous post, I have given an overview of the changing trends in social media. This post explains the process of changing trends and how it actually influences business model. Take a look:
Social networking: Connect, Share, Engage
It’s time to make your connections stronger by ‘engaging’ than trying to sell your product/service. Companies all over the world are now looking forward to improving their relationship with their customers with the help of social networking sites. Twitter, Facebook are a must for business sites. Most often the company professionals maintain accounts for interacting with their customers.
Twitter is one of the most popular when it comes to pure business. Popular brands maintain their profiles to post about their activites on Twitter. However, it’s not about just promotions. They maintain personal connections with their customers by answering their direct messages, tweeting about personal liking, dislikings, quotes and social interests. This helps their customers to know their company services better.
Facebook profiles with ‘like’ on post and pages can get you to cloud nine in no time. You can have your business page where you can share all updates about the company. Facebook group applications can be used to invite like minded people to share their thoughts on a subject. Personalized statements can help you to connect in a better way than official press releases following the social networking trends.
Communication outshines campaining
Communication gaining much more transparency and reachability, companies now look for more direct means of advertising. Campaigning or spending millions of dollars is no more a necessity. Not even a requirement for many companies who have strong platforms for communication like facebook, twitter or other web 2.0 sites. With social media the advantage is, followers can share their experiences and problems with the company experts directly. And here with good public relationship building via personalized networking you can strengthen your business.
How to go about it:
– Get feedback from your followers on the recent upgradation, company news, product/service.
– Reach out to them through direct messages.
– Clear out misconceptions by providing information, statistics and graphical data.
– Pay attention to one-to-one interaction process. Interact directly by addressing in a personalized way.
– Solve the problems faced and get it noticed.
– Improve your relationship your your consumers through tweets, posts, likes and updates. Do not set yourself away from the group.
– Be a part of it.
Community building- The impact of group communication
Any business in order to grow needs the united platform of your followers, contributers and friends. In order to make it big you need to understand the requirement of your consumers, their likings and their problems with the exiting products/services. The views should get a platform where this conversation can take place and the related relief can be provided. Social groups or group communication is the answer to this. You can start a forum on the arena you think requires special attention and share the problem with a likeminded group. Group communication can help you to share, discuss and spread your thoughts to a community as a whole. Interactions on a personal level, meet ups, events, seminars and shows as a part of the process can help in boosting the image of the organization.
The fact that corporate social responsibility is an important part of any business today proves that the humane factor is still the basic element. Social media trends are an easy way to track down the happenings in the outer world and form a link. When such human factors are connected with the business model the results are worth noticing. Now business is not just mere business. It is more of being in love with what you are doing and make others love it too!