Written by Nabanita Roy, who is a web enthusiast and blogger currently working as a Community Development Executive at forums.com. She is trying to help people connect – and you can connect with her on Twitter @nabanita_roy.
The sole aim of business today is not just making money, counting profits and waiting for your customers to knock at your door. No, not anymore. With the emergence of web, more specifically Web 2.0, where being connected is a big deal, business models change every single day.
Business today is much more a transparent identity where every new challenge paves way for a new opportunity. Being creative is not just a need but a must!
Old is gold! Does not work with social media:
So what do we mean when we talk about business style?
Take a quick look at the promotional elements that you used previously:
– Press Release
– Advertisement in paper
– Flashy ad campaigns
– Free gifts & discounts offer
All of these could have been major promotional factors for your business earlier. But today these are not enough to convince your customers that you are the best!
Social media today is the platform which companies are open to for spreading a word about their organization or promoting their business. The simple process that is followed is connect-share-engage! You need to be transparent and engaged with your customers for increasing your business. Your customers will knock at your door only when you have a door that’s distinctly ‘visible’ in the web. Its your web presence and your direct relationship with your customers that can actually gear up your business.
What’s the trend?
Well, trends in web change as frequently as the trend setters. However the fun lies in trying to keep track of the changes. If you have a particular business model there are two clear choices for you:
1. Keep your existing models intact and follow the same promotional strategies that I have mentioned earlier.
2. Reveal your identity, increase your connections, engage in conversation, build your relationship with your customer. The time of mysteries are over. Now you got to show your human side along with being a brand or you are certain to be pushed to the back seat.
If you are in the flow of accepting changes and setting trends there are some recent shifts you should keep track off. It will help you to spread a word about your business and make your web presence stronger.
To check out the process of trends in the social media arena keep at look out for my next post!