The Cannes Lions Grand Prix Winners for 2012

Cannes Lions International Festival of Creativity 2012 was held last week and was the 59th annual festival. Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions. The Grand Prix winners have been announced during the past week and the remaining winners was awarded last Saturday. Following is a list of all Cannes Lions Grand Prix award winners:


Titanium & Integrated Lions: Nike+ FuelBand by R/GA for Nike+

Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food

Creative Effectiveness: Returning to Universal Truths to Create Global Hits by BBH for AXE ‘Excite’

Cyber Lions: Nike+ FuelBand by R/GA for Nike+

Curators of Sweden by Volontaire for Visit Sweden/Swedish Institute

Design Lions: The Solar Annual Report 2011 by Serviceplan for Austria Solar

Direct Lions: Small Businesses Gets An Official Day by Crispin Porter + Bogusky for American Express

Film Craft Lions: Bear by Betc for Canal+

Film Lions: Back to the Start by Creative Artists Agency for Fast Food

Grand Prix For Good: Help I Want to Save a Life by Droga5 for Help Remedies

Media Lions: Google Voice Search by Manning Gottlieb OMD for Google

Mobile Lions: Hilltop re-imagined for Coca-Cola by Grow Interactive for Google

Outdoor Lions: #Cokehands by Ogilvy for Coca-Cola
The Invisible Drive by Jung von Matt for Mercedes-Benz

PR Lions: The Most Popular Song by JTW for Banco Popular de Puerto Rico

Press Lions: Unhate by Fabrica for United Colors of Benetton

Promo & Activation Lions: Small Businesses Gets An Official Day by Crispin Porter + Bogusky for American Express

Radio Lions: Repellent Radio by Talent for Go Outside Magazine

Click here to see the winners of the Special Awards and click here to see the winners of Young Lions Competitions.


The Titanium Lions went to Nike+ for their product and service FuelBand – a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. The FuelBand tracks your activity and converts it into your Fuel, so that anyone who’s active can compare their activity with others on the Nike+ community site. It’s a genius executed campaign and platform created to connect people and to challenge the individual user as well as the community she/he belongs to. Both the product and service of Nike+ FuelBand include a high standard of gamification and user experience which makes it a well deserved Titanium Lions winner. Here you can see the concept of the FuelBand:

Skittles: Having the Blues Can Cause Huge Facebook Fan Involvement

The Cannes Lions festival is at its highest these days with the last award winners being announced tomorrow, Saturday, June 23rd. Browsing through the shortlist of amazing cases in the category “Best Consumer Engagement”, I found a Bronze Lion awarded campaign by TBWA London – Skittles Blue . An interesting case because of its concept of content sharing and user involvement.

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