The State of Brands on Facebook [infographic]

Mashable has compiled a nice infographic as part of their Facebook Marketing blog series. It gives you a nice overview of how Facebook has developed as a marketing platform over the years.

If you run a Facebook page for your brand or are considering doing it, there are also some interesting insights included. For instance:

– The average user follows 8.7 brands
– The average age of a brand Liker is 31
– 20% of brand Likers are students
– 75% of brands’ Facebook Likes come from ads

Check it out for yourself:

The State of Brands on Facebook


Why Customised Content is (still) growing

Our computers are getting faster and stronger and according to Moore’s law their processing power will double every year from now on. This means that we are experiencing a consistent and ever increasing amount of information, data and images when we are online. We acknowledge some of it – but ignore most. Consequently customised content has become key in today’s marketing.

(more…)