Mashable has compiled a nice infographic as part of their Facebook Marketing blog series. It gives you a nice overview of how Facebook has developed as a marketing platform over the years.
If you run a Facebook page for your brand or are considering doing it, there are also some interesting insights included. For instance:
– The average user follows 8.7 brands
– The average age of a brand Liker is 31
– 20% of brand Likers are students
– 75% of brands’ Facebook Likes come from ads
Check it out for yourself: