We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small checklist. By following this you will hopefully avoid too many major mistakes.
- Make sure all content is relevant to your business
Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements. Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always ask yourself if this specific piece of content is relevant enough to publish.
- You can’t and don’t need to be relevant for everybody all the time
You have probably heard it many times before, but if you’re trying to be something for everyone you end up being nothing to no one. There – we said it! The same thing is valid for each update or piece of content. It doesn’t need to address your entire customer database or Facebook fans at once. What it does need though, is to speak to a relevant segment of that audience. Remember to have your marketing- and Social Media persona in mind and always have your playbook within reach.
- Be seen and optimize with keywords.
Each piece of content should include a couple of keywords from your overall list. You have put efforts into producing the content, so make sure it gets found and has a long-lasting life span.
- Ensure your copy is demanding as much attention as possible
You are hopefully already publishing a lot of content in different formats. Just don’t forget the basics. A good attention-grabbing headline is key – always! The choice of headline decides how many potential readers will read and engage with your content.
- Have a consistent Tone of Voice
Your content must speak in a human voice to a human audience. The objective is for your content to have a consistent voice regardless of who is doing the writing, what platforms you are using and which segment you are addressing. From a brand perspective you want to be relatable as well as recognizable to the receivers. And as mentioned before always have the playbook within reach to check if you are aligned with the guidelines.
- Review your copy for typos
Always have several sets of eyes checking each piece of content. Do not rely on word processors and their spell checking features, they don’t catch everything – especially not the most frustrating typos such as using “there” instead of “their” etc. Also make sure to have a consistent approval process to avoid stress when there is a tight deadline.
At Mindjumpers we have been producing branded content on a daily basis since our early days. We know that you will only meet and exceed your content strategy objectives by having a well-defined strategy, and not least a well-designed editorial structure. If you want to learn more about creating relevant content, we have written some more here or what about these 5 tips to assist your workflow?