Posted in Marketing & Communication, Social Network on Aug 24th, 2010
Recently, YouTube has announced that it will be featuring its top web videos in a new section on their site called YouTube Charts. The purpose by making this new feature is to keep the users updated on which videos that are trending at the moment, which videos are all-time classics, how videos stack up against [...]
Posted in Best Practise Cases, Social Media on Aug 13th, 2010
One reason why people like social media so much is the individual control it gives us. You decide what you want to read, see and listen to. Not like a TV with tons of commercial breaks and not like a newspaper with hundred of pages you don’t care about. It’s all about your needs and your reason [...]
Posted in Marketing & Communication, Tips on Aug 2nd, 2010
When talking about aligning social media with your marketing activities, what is important to bear in mind is that overall, throughout all the channels your business is using, the face and values being reflected to your customers should be the same. This blog post does not address the conversation or strategy for approach, but suggests [...]
Posted in Social Network, Tech Development on Jul 29th, 2010
Ever since Steve Chen, Chad Hurley and Jawed Karim created Youtube in 2005, it has been growing into the most powerful online video sharing site, enabling millions of people to share their stories with the world. The founders, who all met while working at Paypal, created Youtube because they wanted to share videos from a [...]
Posted in Social Media on Jul 26th, 2010
Social media has been used as a channel for finding the audience and giving them something to talk about. In this case it was all about creating a buzz around a name – the name of the brand to be exact. Can a brand become word of mouth within days? The Indonesian headache reliever brand [...]
Posted in Best Practise Cases, Social Media on Jul 15th, 2010
You may have noticed the buzz around Old Spice these days. This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which [...]
Posted in Social Media on Jul 9th, 2010
Youtube is launching a global experiment to create a user-generated feature film shot in a single day. On July 24, Youtube invites you to capture a glimpse of your life on camera and submit it to the ‘Life in a Day’ project. It will be a historic documentary of the many lives around the planet, [...]
Posted in Marketing & Communication, Mindjumpers on Jul 7th, 2010
Today I heard some strange sounds. They came from the shopping street in front of Mindjumpers office. When looking out of the window I instantly fell in love and jumped down the stairs with my camera. Four guys from the band Flaskedrengene (The Bottle Boys) were gathering quite a crowd with their alternative music instruments: [...]
Posted in Best Practise Cases, Social Media on Jun 17th, 2010
Remember The Fun Theory that Volkswagen in Sweden did? For you who didn’t see the campaign, I can tell you they did a very good job. The Fun Theory is about how people can act differently – and for the better – when they have fun (as choosing a car with a lower CO2 emmisions). [...]
Posted in Marketing & Communication, Social Network on Jun 16th, 2010
More and more cultural and governmental institutions embraces social media, and now the time has come for one of the most famous art institutions: The Solomon R. Guggenheim Museum in New York. They have teamed up with YouTube to celebrate digital media and all the great videos that can be found online. Together they have [...]
