Posted in Best Practise Cases, YouTube on Nov 15th, 2011
McDonald’s is known for creating amazing campaigns that do not “sell” anything on the face, but instead remind the consumers about the brand and make them feel the connected to it. These campaigns mostly catch the eyes of advertising and marketing enthusiasts and I for one happen to fall in this category! Therefore, I thought [...]
Posted in Best Practise Cases, Facebook on Sep 30th, 2011
Sometimes brands run cross-channel campaign in which they use one channel to motivate people to engage with another. These campaigns may involve 2 or more than 2 channels to increase participation. I found a really cool campaign by Altoid, a brand of breath mints owned by Wrigley. The campaign is called Curiously Strong Awards that [...]
Posted in Social Media on Aug 27th, 2010
If you are a tech, social media, augmented reality freak, you may fancy the video for the single N’importe Comment by French electronic duo The Toxic Avenger. The video both features some augmented reality as well as some familiar features from Facebook, taking the social network experience to “real life” surroundings. Or maybe this world [...]
Posted in Marketing & Communication, Social Network on Aug 24th, 2010
Recently, YouTube has announced that it will be featuring its top web videos in a new section on their site called YouTube Charts. The purpose by making this new feature is to keep the users updated on which videos that are trending at the moment, which videos are all-time classics, how videos stack up against [...]
Posted in Social Media on Jan 20th, 2010
We are happy to feature this interesting guest blog. The author is an experienced interactive marketing journalist and blogger. He has a blog on www.socialemailmarketing.eu and is a member of the Social Marketing Forum. With a presence in 206 countries, drafting a social media policy must be a challenge for a company like Coca-Cola. By [...]
