Posted in Social Media, Social Media PR on Nov 24th, 2011
Bloggers are one of the key influencers in the online sphere. Working with social media PR a lot of good publicity can be gained from getting the right mention of a large blog. Just like journalists in traditional media, bloggers in social media should not be taken lightly and an appropriate plan must be made [...]
Posted in Social Media on Aug 10th, 2011
At Mindjumpers, we have just been informed about a great new non-profit organization, Give-a-Shit.org, which is about making people give a shit and support a good cause by using your social networks. It’s an interesting campaign that really emphasizes how important a part social media has become in our society, where both businesses and individuals [...]
Posted in Marketing & Communication on Nov 3rd, 2010
Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age”. It’s basically a relatively long look at [...]
Posted in Marketing & Communication on Aug 11th, 2010
This guest blog is written by J-P De Clerck, who is an experienced interactive marketing journalist and blogger. Like Mindjumpers, he is associated with Social Marketing Forum. Word of mouth, referral, viral and connected marketing have been around for a long time. But with the arrival of social media their strength has increased even more. [...]
Posted in Marketing & Communication on Jul 30th, 2010
This guest blog is written by J-P De Clerck, who is an experienced interactive marketing journalist and blogger. Like Mindjumpers, he is associated with Social Marketing Forum. We know that people talk to others about products, brands and services. Word-of-mouth has always existed, long before online media did. And so has word-of-mouth marketing. But with [...]
Posted in Social Media on Jul 26th, 2010
Social media has been used as a channel for finding the audience and giving them something to talk about. In this case it was all about creating a buzz around a name – the name of the brand to be exact. Can a brand become word of mouth within days? The Indonesian headache reliever brand [...]
Posted in Marketing & Communication on Apr 19th, 2010
Mindjumpers collaborates with bloggers associated with the Social Marketing Forum. This guest blog is written by an experienced interactive marketing journalist and blogger. He runs the blog on www.socialemailmarketing.eu and is a member of the Social Marketing Forum: Value is a word with a lot of meanings. Most of the time I use it in [...]
