Posted in Social Media on Dec 7th, 2011
On our blog, we have several times written about how to create a viral success. Through a guest blog post called “Tips for Viral Marketing Success: Channels, Stories and People”, our posts “Viral Campaigns: Do’s & Dont’s” and How to Create Viral Success: Top 10 Viral Campaigns. However, here I will attempt to gather some [...]
Posted in Social Media on Mar 17th, 2011
It´s been a while since we have seen something funny created on the website connecting random strangers around the world through webcam based chat called Chatroulette. In the beginning we often saw, simple fun spoke videos or naked people scarring the crap out of one suddenly watching, not the most intelligent and well prepared and [...]
Posted in Best Practise Cases, Social Media on Nov 26th, 2010
Christmas time is getting closer and the Swedish television is as usual colored by Christmas related advertising. One of Sweden’s most beloved Christmas products that are shown among them is the Aladdin box – a box of different chocolate pralines made by the chocolate company Marabou in 1939. People’s choice Marabou’s concept for this year’s [...]
Posted in Marketing & Communication on Nov 3rd, 2010
Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Last week I posted a brief on Focus.com, titled “Word-of-Mouth Marketing in the Social Media Age”. It’s basically a relatively long look at [...]
Posted in Marketing & Communication on Sep 27th, 2010
Communication today is all about creating engagement and involvement and to create experiences for the individual user or receiver. This is also the case for the many organizations, brands or companies who want to get their messages across on the web. People get more and more used to being bombarded with messages more or less [...]
Posted in Social Media on Sep 3rd, 2010
YouTube advertising. We can’t get enough of it. There are a huge amount of creative videos out there – like for instance An Interactive YouTube Adventure (by Hells Pizza) and The Most Badass YouTube Video Ever (movie trailer for The Expendables). The first one lets the audience choose the ending – and the next step– [...]
Posted in Marketing & Communication, Tips on Jun 22nd, 2010
Mindjumpers collaborates with bloggers associated with the Social Marketing Forum. This guest blog is written by J -P De Clerck, who is an experienced interactive marketing journalist and blogger. Viral marketing is one of the most applied methods in online marketing. The arrival of social media and the integration with other interactive marketing methods like [...]
Posted in Marketing & Communication, Social Media on Jun 9th, 2010
Guest blog written by Christine Dissing, who is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com Don’t disregard Puma as a brand with much at stake during World Cup! Puma might not be the first brand you think of when associating to Soccer, World Cup or players [...]
Posted in Best Practise Cases, Marketing & Communication on Jun 3rd, 2010
A new actionpacked racing game called ‘blur‘ is using 3D street art and social media for promotion. They have teamed up with the Viral Factory in creating some original content for their promotion. The Viral Factory is well known for creating viral content, like for instance Samsung’s LED sheep, which has had more than 12 [...]
Posted in Social Media on Dec 21st, 2009
It’s weird, whacked, far out, crazy and ridiculously to say at least. Sometimes originality is what it takes to go viral. It’s not miracle thinking, but its actually doing what others might just have thought of! It’s taking an old concept and a word with multiple meaning – of cause with a sexual undertone. [...]
