Posted in Social Media on Jul 26th, 2010
TweetSocial media has been used as a channel for finding the audience and giving them something to talk about. In this case it was all about creating a buzz around a name – the name of the brand to be exact. Can a brand become word of mouth within days?
The Indonesian headache reliever brand Dumin [...]
Posted in Social Responsibility on Jan 12th, 2010
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A lot of women on my Facebook have had a one word status for the past week or so: red, black, white. My curiousity led me to ask someone who had ’black’ on their status what it was all about. And they replied, explaining to me shortly that you had to put the colour [...]
Posted in Social Media, Social Network on Aug 20th, 2009
Tweet Written by Jonas Klit Nielsen
Brilliant new online campaign just launched by Sony on the microsite StopWritingOnMyWall.com
“Are you one of the millions of people whose lives have been ruined by a never-ending torrent of tweets, friend requests and ‘Which kind of pasta are you?’ quizzes? Then it’s time you joined the Social Media Addicts Association.
SMAA [...]
