Posted in Best Practise Cases, Facebook on May 14th, 2010
The old Danish butter brand called Lurpak – you might know it from the distinct silver foil package – is cooking up some use of social media involvement with their Bake Club initiative. Lurpak dates back from 1901 and is owned by the Danish Dairy Board. Lurpak has really kept their design intact, but despite [...]
Posted in Best Practise Cases on Apr 7th, 2010
While the majority of companies and organizations still seem hesitant on whether to engage in social media, insights from music artists may provide corporate decision-makers with clarity of how interaction, involvement and engagement with fans / audience / community / customers is done in practice, and with a seemingly great success. With her presence in, [...]
Posted in Best Practise Cases, TribeSourcing on Dec 18th, 2009
Obama does it, Apple does it, Google does it and Nike does it. It is all about involvement of your potential customers and letting them contribute to the development of your product or brand to create value. Take for instance Nike. On many of their web pages there is an in-built feedback button so that [...]
