Posted in Facebook on Sep 13th, 2011
I see a lot of small or even large organizations that are present on Facebook, but are not making the best possible use of their presence. Many times, because they are not able to write updates that communicates well to the users. Here, I will go through some of the things to bear in mind [...]
Posted in Marketing & Communication, Tech Development on May 13th, 2011
Written by Christina Bruun who works as social designer at Mindjumpers. On Monday I am leaving for London for the conference Future of Web Design and I have already been impressed by the way they make use of digital media. The conference has been able to create plenty of opportunity for people and participants to [...]
Posted in Mindjumpers, Social Media on Dec 28th, 2010
At Mindjumpers.com, we publish blog posts everyday. During the year of 2010, we have gained more readers on our blog, which we of course are very happy about. Therefore, we would like to share some of our top posts this year, and also say a big thanks to you! In general, we have experienced that [...]
Posted in Best Practise Cases, Facebook on Oct 20th, 2010
The light beer version of Corona has its own Facebook page and aims to become the most liked light beer on Facebook. To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. In order to create engagement and get new likers, the Facebook page is [...]
Posted in Social Media on Oct 8th, 2010
Now, it is time for a recap again. Here, we will make a list of 5 popular posts within the last 30 days. Most of these posts contain information on how social media can be used, and what it can do for your business. It seems as if they have kept receiving attention from readers, [...]
Posted in Marketing & Communication, Social Media on Oct 7th, 2010
We have done several blog posts about social media user involvement; an element that is very essential in new marketing and what the world of social media is all about. Social networks are not to be compared with traditional mass communication channels where one way messages are thrown in the customers’ faces. It’s even more [...]
Posted in Marketing & Communication on Sep 27th, 2010
Communication today is all about creating engagement and involvement and to create experiences for the individual user or receiver. This is also the case for the many organizations, brands or companies who want to get their messages across on the web. People get more and more used to being bombarded with messages more or less [...]
Posted in Social Media on Jul 9th, 2010
Youtube is launching a global experiment to create a user-generated feature film shot in a single day. On July 24, Youtube invites you to capture a glimpse of your life on camera and submit it to the ‘Life in a Day’ project. It will be a historic documentary of the many lives around the planet, [...]
Posted in Best Practise Cases, Facebook on May 14th, 2010
The old Danish butter brand called Lurpak – you might know it from the distinct silver foil package – is cooking up some use of social media involvement with their Bake Club initiative. Lurpak dates back from 1901 and is owned by the Danish Dairy Board. Lurpak has really kept their design intact, but despite [...]
Posted in Best Practise Cases on Apr 7th, 2010
While the majority of companies and organizations still seem hesitant on whether to engage in social media, insights from music artists may provide corporate decision-makers with clarity of how interaction, involvement and engagement with fans / audience / community / customers is done in practice, and with a seemingly great success. With her presence in, [...]
