Posted in Social Media on Jul 1st, 2011
With another month closing on us, we thought it would be a good idea to take a look at what caught our reader’s eye. In this last month infographics stole the show yet again. Also, we had some interesting best practice cases which were well received. We tried a lot of videos to our content [...]
Posted in Social Media on Jun 27th, 2011
More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Here, social media naturally plays a great role and this means that the budgets allocated to content marketing are growing. Instead of using only traditional marketing, content marketing has become popular at the same time as it [...]
Posted in Social Media on Jun 24th, 2011
At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. And for many, it seems as the logical next step. However, I think that a lot of marketers still might wonder whether it’s actually effective to run [...]
Posted in Social Media on Jun 15th, 2011
I found this interesting infographic on SocialWayne.com which gives an in-depth overview of Twitter. After a lot of integrations and updates, the social networking site looks even more exciting and upcoming. The infographic provides good insight into what kind of people are active on Twitter as well as the information they post or look out [...]
Posted in Social Media, Tips on Jun 10th, 2011
Being a business running a community, the main purpose of an online presence is creating engagement with the target audience. But maybe it’s not always that easy to get people to talk and respond to your online activity. What do you think? Is this correct? To really get people to socially engaged in your brand [...]
Posted in Social Media, Social Network on Jun 9th, 2011
Recently I found an interesting infographic complied by Edelman Digital, (PR agency) on the social media use and trends in Asia. This infographic gives us some interesting insights into social media habits and platforms for better targeting in this part of the world. The social networking sites used in Asia are little different from the [...]
Posted in Best Practise Cases on Jun 3rd, 2011
Catching up with the weekend mood, I thought it would be a good idea to post something cool and interesting which has caught a lot of eye balls in social media and of course, made heads turn! So, what’s better than Lady Gaga’s social media campaign for the release of her album ‘Edge of Glory’. [...]
Posted in Best Practise Cases, Twitter on May 30th, 2011
Ecycler.com is an internet age version of cash for cans concept. Through this website, people who wanted to discard their belongings could do so by posting it to the website. ‘Collectors’ would then arrange to pick it up or get the discarded belongings shipped. Basically the soul of the business here was communication between collectors [...]
Posted in Social Media, Twitter on May 27th, 2011
Tuesday this week, the deal between Twitter and Tweetdeck was sealed. There have been rumours of the acquisition for several months now, but finally it was made official: Tweetdeck will be joining Twitter. The price of the acquisition was not disclosed, but according to Mashable, the price has been reported to be around 40 million [...]
Posted in Marketing & Communication, Social Media on May 17th, 2011
Once again, I was searching through the website SlideShare, which contains tons of great presentations – and of course also on social media. I really like the site and this time, I found a presentation by MatrixMediaFX dealing with the subject of cross-platform social media marketing including some great tips on how to navigate in [...]
