Posted in Facebook, Social Media, Twitter on Oct 24th, 2011
What do customers value in your brand and how do you meet those expectations? This is a question that all strategists encounter while designing their messaging, and social media is no exception here. Therefore, all specialists flock over researches to close the gaps between their messaging and their customers’ expectations. In the following post, I [...]
Posted in Facebook, Social Media, Twitter on Oct 14th, 2011
Recently, on our blog we have made a lot of suggestions on how to make content sharing on social media more effective, and knowing the right time and good content to post is an important part of that strategy. It is an important topic that means a lot for businesses that want to reach out [...]
Posted in Facebook, Social Media, Tips on Oct 3rd, 2011
Not all shared content gets clicked, so how do brands ensure that the content they share travels across the web and generates readership for them? To answer this question, we need to identify the content sharing pattern on popular channels like Facebook, Twitter, our good old e-mails and others. To help us look into this [...]
Posted in Best Practise Cases, Social Media on Sep 15th, 2011
Every brand has a distinct voice. The voice of the brand is determined by its brand identity and its persona. Those are the core principles on which you manage a community on social media. To demonstrate this, I thought it could be a good idea to take Oprah Winfrey as an example, since we all [...]
Posted in Social Media, Tech Development on Sep 5th, 2011
Social sharing is on rise. The aim of every business’s online presence is to encourage sharing and purchasing. Therefore, it’s good have a tool built into your website which enables customers to easily recommend products to their friends either through Facebook page or other social media channels. To address this need of social media users, Buddy Media [...]
Posted in Social Media on Sep 2nd, 2011
With the Internet becoming a competitive universe to operate in, social media platforms are regularly innovating and trying to establish themselves as commercially viable. Businesses are also tactically focusing on the demographics and messaging on each of their social media channels to decide what to focus on, what to say, how to target those present [...]
Posted in Social Media on Aug 31st, 2011
We are all at least knee deep into social media now while some of us are waist high, the rest have fallen head long in the world of social media. All day round I see people hooked on to social media in one way or the other – either through Facebook, Twitter or people like [...]
Posted in Social Media, Twitter on Aug 25th, 2011
The social micro-blogging platform, Twitter, has become very popular. With it’s more than 200 million user accounts, people are constantly tweeting and more and more people are getting on board to join the conversation. It seems as if Twitter users see the great value that lies in the social forum. Not only is it a [...]
Posted in Social Media on Aug 23rd, 2011
For the last five months, I have been studying and living in Hong Kong among the tall buildings and the big crowds of people. As amazing as the city was to me, I spent most of my time studying and learning about China, and I also had time to visit the interesting and diverse country. [...]
Posted in Social Media, Tips on Aug 8th, 2011
Blogging can be complicated and it is quite different from traditional writing styles. Blogging is a quick and an interactive way of expressing your ideas – more like online diaries, but written with an aim of making people read it. But many people face the problem of their blogs not getting enough traffic and the [...]
