Tag Archive 'Twitter'

Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app.
The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram. Furthermore, a new group direct message feature was added, which appears to be an invite for the mobile-focused millennials who seem to prefer group messaging apps such as WhatsApp (another Facebook property via acquisition) as well as Snapchat.

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The best performing and most valuable content provides two things:
Relevance for the brand and relevance for the context.
What is happening right now in your local community?
Are you able to connect this context to peoples framework of understanding?

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About our Guest Blogger: Therkel Sand is Co-founder at Splitter, an easy-to-use automated targeting service. He had, for his third time, a spring-break for geeks in this year South by Southwest (SXSW) Interactive. In his description of SXSW, he quotes Dennis Crowley, Co-founder of Foursquare, “SXSW is were you experience the future for a couple days, then you […]

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Since Twitter launched Vine, brands have been creative, in adapting the six seconds restriction, of communicating their brand. In this post we look at different ways your brand can benefit from Vine, by incorporating its unique qualities to create visual marketing-content.

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Super Bowl XLVII has finished. The lights of the New Orleans Superdome have been turned off and it is time to go through the many analyses of both game plans and advertising money spent. A loss for the 49’ers, but a great win for social media – with an emphasis on Twitter.

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Swipp & Vine: New Players in Town

Last week was the week of inaugurations. Not just of the President of The U.S., but also of no less than two anticipated apps: Swipp and Vine. Swipp is a “Global Social Intelligence Platform”, as they put it, and Vine is a video app launched in joint company of Twitter. Both hyped and highly anticipated, […]

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Last week, I read an article on Businessinsider.com describing why some major brands chose to pull the plug on their social media customer service on either Facebook or Twitter. Being on social is an invitation to interaction – both the positive and negative kind. The question is: Will these companies benefit from NOT servicing their […]

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Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. The latest data points out that the micro blogging service now has 200 million active users. To put the succes into perspective, in […]

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2012 was a significant year for Social Media with milestones such as Facebook reaching 1 billion monthly active users worldwide, the Pope joining Twitter, Red Bull Stratos pulling the all time greatest marketing stunt with Felix Baumgartner’s space jump, Obama’s “Four more years” being the most retweeted in history, and not least PSY’s Gangnam Style […]

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The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved.

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