This is an easy reading post about an easy way of using social media – in this case Twitter.
When realizing how many people who tweet about Toblerone chocolate, the company have started to convert this into their advertising. Toblerone has created a banner that incorporates people’s real-time descriptions about their chocolates. This way they get [...]

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I have been looking at a list of the most visited sites on the web on Alexia.com.
It makes sense that google features as no 1, as many people use it as their primary search engine and use it as an everyday online tool.
Besides search engines, there are several social networking sites placed in the top. [...]

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Online services are collaborating on content and searches and I find it inspiring to see how technology can ease the ability to find information and share knowledge. With the real-time search and breaking boundaries between online services, people are in a way brought closer together and it is much easier to find out what other [...]

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Fox the producer of the most popular show on American TV for some years now, are taking the show to the social level. For the past eight years, American Idol has been one of the most interactive shows on television, and it’s now time to take it up a nudge.
Yesterday, one of the greatest stars [...]

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Friday’s kick off for the Winter Olympics 2010 in Vancouver was not only the start of a competition between athletes in winter sports like curling, bobsleighing, ski jumping, ice hockey – OK, you get the picture.
In a recent article, titled “Facebook and Twitter Compete for Olympic Glory” the New York Times introduced a new discipline for [...]

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The results have arrived
A while ago we asked our network to be part of our survey and give us their opinion about social media communities and how they use them. We sent out the survey to people working within marketing and communication and received about 170 responses. Here are some of the smashing results, [...]

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Can Google do anything without creating a buzz? – guess we just don’t hear about if they don’t.
This is not a post with my opinion about Google Buzz. This is a collection of blog posts and articles I found interesting and relevant about the buzz, which in other words means – these are 10 of [...]

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In a recent post, I wrote that two of the most essential aspects of social media for me, are closely related: human beings or people on the one hand and identity on the other. They might even be the same. The post was about the human aspect, this one is about identity!
The homepage at mindjumpers.com, [...]

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I probably spend about 10 hours everyday, talking, working or thinking of the impact that social media have on us, what social media means, how we use it as individuals or as companies.
I often get asked what the most important thing to remember about social media is – if you as a company want to [...]

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Lego has launched a new site called Lego Click where they manage to make excellent use of social media to strengthen their brand and build a community. Lego is already a strong brand that from an early point has been good at connecting to their customers and make them co-create. In developing their products they [...]

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