Posted in TribeSourcing on Dec 29th, 2009
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In May this year, I wrote “Tribesourcing – the first draft” on our blog, hoping to get input and feedback on some thoughts. I got some very good pointers, and we started a process of developing those thoughts into a strategic working process.
A big part of the developing process of Tribesourcing where to collaborate with [...]
Posted in Best Practise Cases, Social Responsibility, TribeSourcing on Dec 22nd, 2009
TweetAt Mindjumpers we work with a strategic process we call Tribesourcing.
Instead of looking at target groups we see people as more connected through tribes, with a larger diversity in demographics, geography, religion etc.
Instead of adhering to mass-communicated marketing, we rather look at engaging, involving, motivating communication. In other words, we lead a tribe to [...]
Posted in Best Practise Cases, TribeSourcing on Dec 18th, 2009
TweetObama does it, Apple does it, Google does it and Nike does it. It is all about involvement of your potential customers and letting them contribute to the development of your product or brand to create value.
Take for instance Nike. On many of their web pages there is an in-built feedback button so that you [...]
Posted in Marketing & Communication, TribeSourcing on Oct 14th, 2009
Tweet Written by Jonas Klit Nielsen
Collaboration with your customers is the future! As many have described or mentioned before me: – listening and creating dialogue isn’t rocket science, but it might be difficult to figure out how.
One thing is of course to listen in on conversations on different social media like blogs or Twitter, but [...]
Posted in Social Media, Social Network on May 26th, 2009
TweetWritten by Jonas Klit Nielsen
This is a post asking for your input because this is the initial thoughts on what I call TribeSourcing. You might read the following and think: ‘What is he talking about? That will never work’ or ‘This is already fully established and just called something else’. But you might also think, [...]
