Posted in Marketing & Communication, Social Media on May 23rd, 2011
Recently, I read about Starbuck’s idea campaign that left me wondering if it’s advisable to make customers your brand ambassadors. So I thought developing this idea. Brands are for customers and customers make a brand. Therefore, I feel it would be great to let your customers speak for you. A lot of companies like Starbucks [...]
Posted in Best Practise Cases, Social Media on Mar 22nd, 2011
Recently, the Seattle based coffee chain reached the milestone of 20 million fans on the Facebook page “Starbucks“. This means that the brand ranks as the fourth most liked one on the site. Facebook ranks first – and then YouTube and Coca-Cola. This makes Starbucks the second most popular commercial page after Coca-Cola. According to [...]
Posted in Marketing & Communication, Social Media on Dec 15th, 2010
Need some insights on what social media is about and what you can achieve by using it as a business? I found this presentation which was recently published on Slideshare. It goes through some of the brands that have done a successful job when using social media, like Dell, Starbucks and Coca-Cola. If you are [...]
Posted in Social Network, Tech Development, Tips on Apr 12th, 2010
Here is a follow up on some of my previous writing about geolocation. It seems to be the great talk of the – at least in the social media sphere. During the South by Southwest (SXSW) conference last month, location based services was announced to become the new dominating technology in 2010. SXSW is a [...]
Posted in Marketing & Communication, Social Network, Tech Development on Mar 15th, 2010
More and more online services add the feature of geotagging what you post on the web. Geotagging means that your physical location is registered from your mobile GPS tool or your computer’s IP address. This means that if you upload a photo to Flickr, the location from when the photo was taking is registered and [...]
