Some of you are probably thinking that your brand is lacking impact in social media? Maybe you feel that you invest a lot of time and effort in your Facebook page, but not much is happening? And what can be done to change it? Well, if you don’t think that you yet have gained the [...]

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Guest blog by Maria Hilden, Business Development Manager with a background in communications and public relations. She blogs at mariahilden.blogspot.com. Why do people of highly diverse backgrounds connect online? The notion of ‘tribe’ is the predominant way to convey what social connectivity online is all about. It cannot stand alone, however. Indeed, a preoccupation with [...]

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