Posted in Best Practise Cases, Social Media on Nov 11th, 2011
If you are into watching videos online, you have probably seen Carlsberg’s bikers cinema stunt video that took place in Brussels, Belgium. Ever since the video came out last month, it has been going viral and are now charted among the most seen viral videos at the moment. The video is an outcome of Carlsberg [...]
Posted in Executive Series on Nov 8th, 2011
This post is part of The Executive Series, which is written by Jonas Klit Nielsen, CEO & Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. I’ve been on a [...]
Posted in Facebook, Social Media on Nov 7th, 2011
Recently, we wrote a blog post on what customers expect when they Like a brand on Facebook with the help of different studies. In the following post, we will take the discussion further by highlighting why fans do not Like your page on Facebook which will give us a checklist of things NOT to do [...]
Posted in Facebook, Google+, Linkedin, Social Media, Twitter on Nov 4th, 2011
You may have already seen this during the last week as it has been shared a lot in social media, and especially Facebook, during the last week or so. And here it is again. The reason why it has been spread a lot is probably because its witty angle to social media. Who hasn’t thought [...]
Posted in Facebook, Social Media on Nov 3rd, 2011
Marketing has come a long way. First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can [...]
Posted in Facebook, Social Media on Oct 28th, 2011
When running an online community on Facebook, you naturally give your fans a chance to speak and make themselves heard. This can ofcourse, foster both positive and negative feedback to your company in a sphere, where it is possible for everyone to see it. Opening up for possible complaints from customers is a risk to [...]
Posted in Facebook, Social Media, Social Network on Oct 27th, 2011
The online social media news site, Mashable, has put together a very nice infographic giving an overview of the current state of the social platform Facebook. We all probably know that more than 800 million active users are currently on Facebook, but what we should especially notice is that more than 50% of these log [...]
Posted in Facebook, Social Media, Twitter on Oct 24th, 2011
What do customers value in your brand and how do you meet those expectations? This is a question that all strategists encounter while designing their messaging, and social media is no exception here. Therefore, all specialists flock over researches to close the gaps between their messaging and their customers’ expectations. In the following post, I [...]
Posted in Facebook, Social Media on Oct 21st, 2011
With all the new changes we are experiencing on the Facebook platform at the moment, it is especially important for businesses to know what these changes actually mean for your brand. Two days ago, we published a blog post about what is interesting for businesses to know about Facebook’s expansion of the open graph and [...]
Posted in Social Media on Oct 18th, 2011
On Facebook, we are starting to see more and more businesses building a fan page in order to reach out to their target audience. But some might find it hard to turn customers into online fans, because they are in doubt about how to do this. Linking to your Facebook page in e-mail signature, newsletter, [...]
