Posted in Infographic, Social Media on Jan 20th, 2012
Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Some even say if it doesn’t share, it isn’t there! On our blog, we have already written about an infographic that talks [...]
Posted in Social Media, Social Media PR on Jan 17th, 2012
Once companies dive into the social media pool, there are some important nitty gritties that demand a lot of attention. One of them is which department should own social media? Is social media messaging, monitoring and responding a part of marketing and communication teams or is there a need for cross department integration? At this [...]
Posted in Research/Study, Social Media on Jan 11th, 2012
Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012.This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges. I [...]
Posted in Research/Study on Jan 10th, 2012
Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how [...]
Posted in Guest Post, Social Media on Dec 23rd, 2011
Guest blog post written by Samantha Peters, a graduate student of journalism and communication at University of Oregon. Samantha is passionate about social media, blogging and other areas of online communication. Content and communication are essential parts of creating a social media presence for brands. One of the first steps in this process is to [...]
Posted in Social Media on Dec 20th, 2011
Social media is an ideal place for creating dialogue and having conversation. In this relation, businesses can use the conversations on social media as an opportunity to respond to prospects and customers here. Recent research by Maritz Research and evolve 24 provides insights for businesses using social media to handle customer service inquiries, especially complaints. [...]
Posted in Infographic, Social Media on Dec 19th, 2011
Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. For this purpose, it is imperative to understand user’s behaviour on social media – in [...]
Posted in Research/Study, Social Media on Dec 15th, 2011
In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. For [...]
Posted in Executive Series on Nov 30th, 2011
This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Listen to the right [...]
Posted in Linkedin, Social Media on Nov 28th, 2011
When talking about corporate branding, the first thing which comes to mind is LinkedIn. The network for professionals can be seen as a good place to highlight the USPs of your company, attract the right talent and probably recruit the biggest and the brightest in the industry. Through LinkedIn, this can be done in a [...]
