Tag Archive 'Social Media'

When reviewing 2014 it seems clear that localization has been a bigger challenge than first anticipated by many. Some global brands can now proudly state that they are able to have a global strategic direction alongside with a flexible structure to adapt to a local context – the majority however are still lacking behind.

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The best performing and most valuable content provides two things:
Relevance for the brand and relevance for the context.
What is happening right now in your local community?
Are you able to connect this context to peoples framework of understanding?

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Christine Dissing is a London based marketing professional, holding a Master in Marketing Communications Management. She is passionate about advertising, branding and marketing communication, an interest she shares on her own blog attention2ads.com. You can also connect with Christine on Twitter @christine_kbh.

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To deliver the right content at the right time and at the right place has become the focal point of digital marketing these past years. Ever since Oreo proved to the world that their cookie was the most versatile, brands have been attempting to reach a similar level of ‘social media nirvana’. It is indisputable […]

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Having a local community manager as an ally can prove to be not only a strategically smart move, it will also give you instant access to cultural and behavioral aspects that only a true native inhabitant would be able to portray. We’ve caught up with some of our own community managers – this time in Brazil where the use of social media is enjoying massive growth. Here’s a sum up of our report from Mindjumpers’ local community manager Debora Corrano.

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These past two weeks saw the release of two adrenaline themed ads, and a funny note is they both came from two well-known beverage brands. Everyone likes a little dash of awesomeness in his or her life now and then, if not as a participator then at least to look at from a secure distance […]

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It’s a new year and and we can look back at the social media year of 2013. The following infographic sums up 2013 in social media events, month by month. Events and videos created massive word of mouth. The Harlem Shake went viral, things went pretty fast on Twitter when Miley Cyrus was twerking at […]

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So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And if you haven’t, I’ll give you an example of my first encounter with big data.

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So keeping up with the ever-changing algorithm on Facebook can be quite challenging. Many have believed in the ‘Edgerank Formula’ which ranks stories on affinity, weight and time.  Now Facebook have launched some changes, which means that the Edgerank Formula, as we know it, has changed.

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In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On. More and more, brands are understanding that in […]

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