This is an easy reading post about an easy way of using social media – in this case Twitter.
When realizing how many people who tweet about Toblerone chocolate, the company have started to convert this into their advertising. Toblerone has created a banner that incorporates people’s real-time descriptions about their chocolates. This way they get [...]

Read Full Post »

I have been looking at a list of the most visited sites on the web on Alexia.com.
It makes sense that google features as no 1, as many people use it as their primary search engine and use it as an everyday online tool.
Besides search engines, there are several social networking sites placed in the top. [...]

Read Full Post »

To promote the new 2011 Fiesta car, Ford has launched the Fiesta Movement campaign. People in the US have applied to become one of the so called agents of the 20 teams that compete against each other by using their own creativity to show their experience of the car. The rest of the social media [...]

Read Full Post »

The thing about social media marketing is the social part. When companies stepped into the social media platforms there was a great number of companies that followed. Everyone had to do what their competitors did. Facebook pages and other accounts were created without any clear purpose or strategy. This often results in fans and [...]

Read Full Post »

Online services are collaborating on content and searches and I find it inspiring to see how technology can ease the ability to find information and share knowledge. With the real-time search and breaking boundaries between online services, people are in a way brought closer together and it is much easier to find out what other [...]

Read Full Post »

Written by Jan B. Olsen, who is passionate about online cooperation and blogs about inbound marketing from a corporate perspective on www.janbolsen.dk (in Danish).
He works for Danske Bank as Head of International Trade Promotion, a department that assists clients with their international expansions.
The number of companies using social media today is limited, and even [...]

Read Full Post »

Fox the producer of the most popular show on American TV for some years now, are taking the show to the social level. For the past eight years, American Idol has been one of the most interactive shows on television, and it’s now time to take it up a nudge.
Yesterday, one of the greatest stars [...]

Read Full Post »

As a leading manufacturer of texting devices LG tackles the problem of mobile harassment among teenagers and young adults. While a massive amount of text messages are sent every second by teens all over the world, it’s a fact that it’s hard for some of them to take a moment considering the side effects by [...]

Read Full Post »

Last night our presentation on slideshare “25 really really stupid facts about social media” got featrued on the dutch site -Dutchcowboys.nl.
Of course its also made in a YouTube version, you can see that one below.
Thinking of making the sequel, the II, the re-loaded, but we would love to get your stupid facts in it!
Self-irony never [...]

Read Full Post »

Friday’s kick off for the Winter Olympics 2010 in Vancouver was not only the start of a competition between athletes in winter sports like curling, bobsleighing, ski jumping, ice hockey – OK, you get the picture.
In a recent article, titled “Facebook and Twitter Compete for Olympic Glory” the New York Times introduced a new discipline for [...]

Read Full Post »