Posted in Best Practise Cases on Apr 26th, 2010
The soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. With a Facebook Page with more than 800,000 people connected to it, they chose to use it for launching the DEWmorcrazy campaign. Creating ambassadors The company roamed their social network to find the ultimate Mountain Dew fanatics to be [...]
Posted in Best Practise Cases, Marketing & Communication on Mar 4th, 2010
To promote the new 2011 Fiesta car, Ford has launched the Fiesta Movement campaign. People in the US have applied to become one of the so called agents of the 20 teams that compete against each other by using their own creativity to show their experience of the car. The rest of the social media [...]
Posted in Best Practise Cases, Social Network on Feb 18th, 2010
Skype has launched a new campaign called Skype Outside to promote their service Skype Mobile. A Skype team of 5 artists located in 5 different countries encourages people from around the world to call and leave them a message. They will then transform it into their own creation of art and release it as a [...]
Posted in Mindjumpers, Social Responsibility, TribeSourcing on Dec 8th, 2009
After almost six months of building the community and creating awareness around the low-temperature washing, CO2-saving, climate friendly choices demanding campaign ‘I do 30’, it’s now Christmas or not Christmas yet actually, it’s COP15 in Copenhagen. Half a Year of Doing 30 For the last six month, it has been a wild ride of unexpected [...]
Posted in Social Media, Social Responsibility, TribeSourcing on Oct 15th, 2009
Written by Jonas Klit Nielsen This post is based on an interview with CEO, Per Gasseholm and Marketing and campaign responsible, Erica Scott from BLEND a/s. On October 12th I praised the campaign “Blend the World” launched by the Danish clothing designer brand Blend in our blog. It’s a truly great campaign as it focuses [...]
Posted in Twitter on Oct 8th, 2009
Written by Thilde Vesterby Drew Olanoff – the cancer patient who started the campaign @Blamedrewscancer to raise money for LIVESTRONG recently put his Twitter name @Drew up for auction. This weekend the American comedian Drew Carey bid $100,000 for the name if he reaches 100,000 followers by November 6th. The news has been spreading like [...]
Posted in Best Practise Cases, Social Media, Social Responsibility on Oct 8th, 2009
Written by Tehneyat Waseem We’ve previously written about Kellog’s facebook campaign to raise money for the ‘Feeding America’ program, supported by Aston Kutcher and Demi Moore. This week, a survey was made by Marketing company P&I (Promitions/Incentives) that Kellogg’s is the top brand across four super markets in London, despite strong challenges from Pampers and [...]
Posted in Social Media, Social Network, Social Responsibility, Tech Development on Sep 9th, 2009
Written by Thilde Vesterby Remember Drew? He’s they guy who, when he was diagnosed with cancer, decided to let the whole world blame anything bad on it on Twitter using the hashtag #BlameDrewsCancer. Even Lance Armstrong blamed his shoulder injury on Drew’s cancer. We wrote about the brilliant social media campaign here and here. Well, [...]
Posted in Social Media, Social Network on Aug 20th, 2009
Written by Jonas Klit Nielsen Brilliant new online campaign just launched by Sony on the microsite StopWritingOnMyWall.com “Are you one of the millions of people whose lives have been ruined by a never-ending torrent of tweets, friend requests and ‘Which kind of pasta are you?’ quizzes? Then it’s time you joined the Social Media Addicts [...]
