Posted in Best Practise Cases, Social Media on Feb 7th, 2011
You probably all know the very successful social media campaign with “Old Spice Guy” (Isaiah Mustafah) which we have mentioned several times before on this blog. Well, now he is back! After having made a return last month, the popular Old Spice Guy is now back with a new commercial called “Scent Vacation”. In this [...]
Posted in Best Practise Cases, Marketing & Communication on Oct 27th, 2010
We have in earlier posts written about The Bees Awards; the first international social media award show. We’re in a collaborative partnership with Bees Awards and are following the competition closely. It’s taking place in San Francisco on November 9 where the winners of 16 different categories will be announced. All marketing and communication professionals [...]
Posted in Best Practise Cases, Facebook on Oct 20th, 2010
The light beer version of Corona has its own Facebook page and aims to become the most liked light beer on Facebook. To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. In order to create engagement and get new likers, the Facebook page is [...]
Posted in Social Media on Aug 11th, 2010
Old Spice owns the spot as the top Viral video Ad right now, but the gap is closing in – it’s the hip hop hamsters. Little less than a month ago, I was standing on a parking lot in San Diego. Our rented car had broken down, I really liked that car, a mid size [...]
Posted in Social Media on Jul 26th, 2010
Social media has been used as a channel for finding the audience and giving them something to talk about. In this case it was all about creating a buzz around a name – the name of the brand to be exact. Can a brand become word of mouth within days? The Indonesian headache reliever brand [...]
Posted in Best Practise Cases, Social Media on Jul 15th, 2010
You may have noticed the buzz around Old Spice these days. This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which [...]
Posted in Best Practise Cases, Social Media on Jun 17th, 2010
Remember The Fun Theory that Volkswagen in Sweden did? For you who didn’t see the campaign, I can tell you they did a very good job. The Fun Theory is about how people can act differently – and for the better – when they have fun (as choosing a car with a lower CO2 emmisions). [...]
Posted in Best Practise Cases, Social Media on Jun 4th, 2010
A piece of customization and co-creation can be the recipe for your business to get your costumers interested in your product. When allowing persons to be the creators, handing them tools to do something new with your product, you show them how important they are for you. We have seen brilliant cases on this like [...]
Posted in Best Practise Cases on Apr 26th, 2010
The soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. With a Facebook Page with more than 800,000 people connected to it, they chose to use it for launching the DEWmorcrazy campaign. Creating ambassadors The company roamed their social network to find the ultimate Mountain Dew fanatics to be [...]
Posted in Best Practise Cases, Marketing & Communication on Mar 4th, 2010
To promote the new 2011 Fiesta car, Ford has launched the Fiesta Movement campaign. People in the US have applied to become one of the so called agents of the 20 teams that compete against each other by using their own creativity to show their experience of the car. The rest of the social media [...]
