You may have seen the campaign “The Hero” made of Swedish public survive Radiotjänst (whose job is to take charge for peoples boadcasting licence).  It’s possible since the video has had 35 million views. In the autumn of 2009 Radiotjänst released an online video called “The Hero” where visitors could upload pictures of themselves or [...]

Read Full Post »

Remember The Fun Theory that Volkswagen in Sweden did? For you who didn’t see the campaign, I can tell you they did a very good job. The Fun Theory is about how people can act differently – and for the better – when they have fun (as choosing a car with a lower CO2 emmisions). [...]

Read Full Post »