A few days ago I wrote a post about Guldägget (The Golden Egg), the most prestigious advertisement award in Sweden. We made a presentation about 7 best practices of the nominees in the category Interactivity Other Digital Media. They all shared the qualities of having strong impacts, engagement and a high level of creativity. Yesterday, [...]

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How do you show potential costumers that a mobile is designed to withstand rough handling? You show live stream video from of the phone falling into water – and enable people to interact with it. This is what Samsung is doing at the moment reinventing the old coin game where you play a coin to [...]

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