Posted in Research/Study on Jan 23rd, 2012
In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process [...]
Posted in Facebook, Marketing & Communication on Apr 19th, 2011
Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. The analysis was performed on 200 of Buddy Media’s clients during a two-week period. Effectiveness was measured according to comments and likes. When managing a page it [...]
Posted in Social Media on Apr 14th, 2011
Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. The company was established in December 2009 by Nick Johnson, and until now Useful Social Media has put together two conferences about social media in marketing and communications relation. The [...]
Posted in Best Practise Cases, Marketing & Communication, Social Media, Social Network on Jun 24th, 2010
We have stumbled across this useful resource made by the Candadian marketing company Eloqua. The 42 pages long Social Media Playbook contains information and best practices on blogs, Facebook, Twitter, Linkedin, YouTube, Wikipedia, Delicious, Flickr, Google Buzz and Geosocial Networks. The report is to give you information on how to engage and interact more effectively [...]
Posted in Marketing & Communication, Social Media, Tips on May 4th, 2010
A report by Michael A. Stelzner from the SocialMediaExaminer.com answers some valuable questions about social media. You have probably been wondering how much time people spend on social media marketing and what the main benefits are. The report is based on a survey with 1,898 participating marketers (both B2B and B2C). Stelzner conducted the survey [...]
Posted in Social Media, Social Network on Jul 14th, 2009
Written by Jonas Klit Nielsen One of the worlds leading digital agencies Razorfish, has just released another report on Social Influence Marketing (SIM), which, defined by Razorfish, is: “about emloying social media and social influencers to archieve the marketing and business needs of an organization“. Some of the key figure of the report are: • [...]
