You probably all know the very successful social media campaign with “Old Spice Guy” (Isaiah Mustafah) which we have mentioned several times before on this blog. Well, now he is back! After having made a return last month, the popular Old Spice Guy is now back with a new commercial called “Scent Vacation”. In this [...]

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You may have noticed the buzz around Old Spice these days. This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which [...]

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