Posted in Marketing & Communication, Social Media on Jun 9th, 2010
TweetGuest blog written by Christine Dissing, who is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com
Don’t disregard Puma as a brand with much at stake during World Cup!
Puma might not be the first brand you think of when associating to Soccer, World Cup or players such [...]
Posted in Best Practise Cases, TribeSourcing on Dec 18th, 2009
TweetObama does it, Apple does it, Google does it and Nike does it. It is all about involvement of your potential customers and letting them contribute to the development of your product or brand to create value.
Take for instance Nike. On many of their web pages there is an in-built feedback button so that you [...]
Posted in Facebook, Social Responsibility, Twitter on Dec 1st, 2009
TweetToday, December 1st, is World AIDS Day so we thought we’d to show you how this day is marked in social media. Joinred, Twitter and Nike have come up with a really good idea on how to create awareness about AIDS and World AIDS Day by turning the social media platforms red – quite literally.
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Posted in Marketing & Communication, TribeSourcing on Oct 14th, 2009
Tweet Written by Jonas Klit Nielsen
Collaboration with your customers is the future! As many have described or mentioned before me: – listening and creating dialogue isn’t rocket science, but it might be difficult to figure out how.
One thing is of course to listen in on conversations on different social media like blogs or Twitter, but [...]
Posted in Social Media, Social Network, Tech Development on Sep 8th, 2009
Tweet Written by Jonas Klit Nielsen
Running has become popular like never before. Everybody is doing it and one of the greatest sports brands, Nike, has found a great way of exploiting the trend and branding themselves through social media.
Nike knows that if we set up goals for ourselves and commit to them in public there [...]
Posted in Best Practise Cases, Marketing & Communication on Feb 19th, 2009
TweetIt´s that simple - I LOVE IT !
