A while back I wrote the first post about digital identity ‘Digital identity – We Create Ourselves‘. It was about how everyone from  ‘normal’ to hardcore tech and internet people create themselves online. This support their identity – not only online but it even empowers their offline identity, some without even thinking about it. Join [...]

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Written by Jonas Klit Nielsen Running has become popular like never before. Everybody is doing it and one of the greatest sports brands, Nike, has found a great way of exploiting the trend and branding themselves through social media. Nike knows that if we set up goals for ourselves and commit to them in public [...]

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