Posted in Best Practise Cases on Jun 7th, 2011
McDonald’s came up with a really cool interactive billboard campaign in Sweden. The concept is quite simple. Users get to control the billboard at different locations and turn it in to a personal ping pong game. By completing the game in 30 seconds they get to win coupons for free food at the nearest outlet [...]
Posted in Marketing & Communication, Tech Development on May 13th, 2011
Written by Christina Bruun who works as social designer at Mindjumpers. On Monday I am leaving for London for the conference Future of Web Design and I have already been impressed by the way they make use of digital media. The conference has been able to create plenty of opportunity for people and participants to [...]
Posted in Marketing & Communication, Social Media on Mar 8th, 2011
According to the Wall Street Journal, Foursquare has partnered with American Express to offer discounts for shoppers who use Foursquare. For American Express cardholders, it is an expansion of their credit card service and a way to engage their customers. Vice Chairman for AmEx told Wall Street Journal that they want to go where the [...]
Posted in Social Media on Mar 1st, 2011
All eyes on future development of success stories for application development lies within a triangle – the touch points of Social – Mobile – Game Design.
Posted in Marketing & Communication on Dec 16th, 2010
Written by J-P De Clerck, who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Mobile marketing is becoming increasingly important. The cross-channel customer is also a multi-device consumer and smart phones play an increasing role in communication, [...]
Posted in Facebook, Tech Development on Nov 19th, 2010
In the beginning of the last three press conferences held by Facebook, Mark Zuckerberg has been very quick to decline the rumours that Facebook is about to launch a mobile phone. Is it just creating a buzz or is Facebook soon to launch “the social one” phone? Another rumour going around is that when (yes [...]
Posted in Social Network, Tech Development on Jul 21st, 2010
Yesterday, the location-based network Foursquare hit the 100 million checkin threshold. The news of the great milestone was tweeted by Foursquare’s head of business development, Tristan Walker. The NYC-based startup is only about 1 1/2 year old and has been experiencing immense growth, especially since it was announced as the new dominating technology earlier this [...]
Posted in Best Practise Cases, Social Responsibility on Feb 17th, 2010
As a leading manufacturer of texting devices LG tackles the problem of mobile harassment among teenagers and young adults. While a massive amount of text messages are sent every second by teens all over the world, it’s a fact that it’s hard for some of them to take a moment considering the side effects by [...]
Posted in Social Responsibility on Nov 23rd, 2009
Written by Tehneyat Waseem In times where political messages are crucial, and everyone are attempting to make changes in order to encourage politicians to make environment-friendly changes in connection with the UN Climate Change Conference this December in Hopenhagen, aka Copenhagen, Endomondo has taken the initiative to start the ‘Run for Hopenhagen‘ challenge. Endomondo has [...]
Posted in Tech Development, TribeSourcing on Nov 18th, 2009
Written by Anne Herngaard The project called CitySourced brings crowdsourcing to another level. Recently, the project was in the top three finalist category in the TechCrunch50 awards. The company and the product initiated as an iPhone app, but the app now includes Blackberry and Android devices as well. The CitySourced app lets citizens report the [...]
