Posted in Mindjumpers, Social Media on Jan 15th, 2010
In this massive social media crowd it may feel like your voice disappears within the noise. Don’t forget who rule the world of social media though. It’s the people. It’s your comments, ratings and sharing that create better and better outcome. In order to improve our own communication and community strategy we have made this [...]
Posted in Social Network, Tips, TribeSourcing on Jan 6th, 2010
Do you run an online community? Some years ago it was expensive and difficult to programme a virtual meeting place. Today it’s free and really simple thanks to Facebook. Still, many companies who start a Facebook page never succeed. Valuable resources are vasted because these companies fail to understand that online interaction is about PEOPLE. [...]
Posted in Mindjumpers on Jan 4th, 2010
Today we welcome two new colleagues on our team: Sara and Steffen. They each have new interesting input to offer Mindjumpers. We asked them to make a short description of who they are. Sara Hansson, Project Assistant at Mindjumpers: My name is Sara and I have a very exiting internship ahead of me. I am [...]
Posted in TribeSourcing on Dec 29th, 2009
In May this year, I wrote “Tribesourcing – the first draft” on our blog, hoping to get input and feedback on some thoughts. I got some very good pointers, and we started a process of developing those thoughts into a strategic working process. A big part of the developing process of Tribesourcing where to collaborate [...]
Posted in Best Practise Cases, TribeSourcing on Dec 18th, 2009
Obama does it, Apple does it, Google does it and Nike does it. It is all about involvement of your potential customers and letting them contribute to the development of your product or brand to create value. Take for instance Nike. On many of their web pages there is an in-built feedback button so that [...]
Posted in Mindjumpers, Social Media on Dec 13th, 2009
On the 8th of December I wrote the blog post “Statement Bubbles, COP15, the Streets and All That Jazz”, about our statement bubble and the ‘Small actions do matter’ campaign – ‘I do 30′ powered by the Danish bio innovative company Novozymes. Yesterday we took our statement bubble and a camera and went to Bright [...]
Posted in Social Media on Sep 13th, 2009
Written by Jonas Klit Nielsen A weekend of turbulent debate surrounding the viral campaign “Danish Mother Seeking” is coming to an end. After giving an interview to TV2 Nyhederne (Danish National news), they have returned and told me that they will bring the story of who is behind in the 7 pm News. The biggest [...]
Posted in Social Media, Social Network on Sep 12th, 2009
Written by Jonas Klit Nielsen New post from Sunday morning here: Danish Mother Seeking is fake – What do you think about it? Two days ago we wrote about Karen, who has started the search for the father of her little baby boy August. Is the video real or not? Well it’s being debated a [...]
Posted in Social Media, Social Network on Jul 31st, 2009
Written by Sebastian Overgaard Are You One of the Dead Virgins? Companies trying to interact with users of Social Media can learn quite a bit from the tale of “1001 nights”. Do you remember how it goes? It’s the story about a freaky Persian King who would marry virgins and kill them on their wedding [...]
Posted in Social Media on Jul 21st, 2009
Written by Sebastian Overgaard I’m in the dark here!!! This is not only a touching line cried out by the blind Frank Slade played by a remarkable Al Pacino in the movie “A Scent Of A Woman”. It’s also the feeling well known to many bloggers, twitters and social media entrepreneurs. Will this be heard [...]
